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M.B.A. Media Management
Certificate Awarded by Periyar University
Duration:
Two Years
Timing:
Regular / Weekend
4 Hrs / Day
Eligibility:
Any UG Degree or Equivalent
Next Batch:
July 2017
Admission Details:
Enquiry / Fees Details

Photography - 2 Days Workshop

Next Batch : August 5th 2017
Timing: 6 Hrs / Day
Fees: Rs. 2500/- + Service Tax

Short Film Making - Workshop

Next Batch :August 5th 2017
Timing: (Saturday - 2 Days / 6Hrs a Day)
Fees: Rs. 4000/- + Service Tax

Media Management is a mature and thriving department. The various tasks involved at different stages of production including newspapers, TV, radio channels and films can be achieved through efficient media management professionals. Image building, brand building, communicating with your target audience perfectly needs the art of media management to accomplish.

The objective of this media management course is to train students and provide on-the-job training to amplify their course study in a pragmatic approach. With a theoretical approach on the MBA in media management side, the course is neatly spun around the challenges of the media world to groom educated professionals in the field. Theoretical subjects like media business environment, media research orientation, media laws and ethics, advertising management, human resource management, PR management and event management will be taught comprehensively.

Bridge Academy aims to produce expert management professionals to the media world with this specially designed course. This is solely prepared for those who interested in pursuing a career in media through management workflow model.

Non Semester Pattern Exams

1st Year Subjects :
1. Principles of Management (Theory)
2. Organizational Behavior and Development (Theory)
3. Media Business Environment (Theory)
4. Advertising Management (Practical)
5. Media Research Orientation (Practical)
6. Media Laws and Ethics (Theory)

2nd Year Subject :
1. Human Resource Management (Theory)
2. Integrated Marketing Communication (Theory)
3. Public Relation Management (Theory)
4. Media Organization and Management (Theory)
5. Media Production –Mini Project (Theory)
6. Event Management (Practical)
7. Internship (Skill Course - Practical)
8. Dissertation/Study Paper (Skill Course - Practical)

Career

There are wide job offers in various media companies who need masterly media managers who can handle their administration and production with an astute skill set. The specialist media executives are in high demand with several industries adapting to the rapidly growing technology world. Management firms, corporate houses, production houses, PR companies, television houses, cinema chains, marketing MNCs, advertising agencies are some areas where students can land a job offer properly.



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